Transparency Reports for November 2013

Hey guys! Record breaking month here at MediaCrush. We've made double our previous ad revenue (thanks for turning off adblock, it helps a lot). We also hit a new record for daily uniques - there were 20,314 uniques yesterday. We've also switched hosts. We are no longer hosted on AWS - we're on Voxility now. Our hosting is cheaper and much more powerful, on a burly 8 core machine that does GIF and video processing much faster. We also pay less for it, and it's not in the US, for some privacy-related peace of mind. We also lost less money this month than every other - we're approaching sustainability. Here's this month's reports:

Interesting reports are shown in bold.

• 2013-12-01-Adsense.csv
• 2013-12-01-Donations.md
• 2013-12-01-Analytics-Browser-and-OS.csv
• 2013-12-01-Analytics-Browser-and-OS.pdf
• 2013-12-01-Analytics-Overview.csv
• 2013-12-01-Analytics-Overview.pdf
• 2013-12-01-Analytics-Referral-Traffic.csv
• 2013-12-01-Analytics-Referral-Traffic.pdf
• 2013-12-01-Financial-summary.md

You may view all reports, including previous dates, here: https://mediacru.sh/transparency

A copy of the financial report is shown here:

In the month of November, the following expenses were accrued:

• Hosting: $423.61
• AWS: $285.08
• Voxility: $138.53

We moved our servers to Voxility this month and expect hosting costs to go down as a result. The new servers are far more powerful and will serve our needs much more effectively, at a fraction of the cost.

Total USD: $423.61

The following revenue was generated:

• Donations:
• Coinbase: 0.025 BTC
• Dwolla: $1
• Flattr: 4.50 EUR
• Advertising: $47.21

The operating profit for October is $-136.54.

Cumulatively, over the lifetime of MediaCrush, the operating profit is $-1484.98 USD.

Going forward, we are changing how we report Bitcoin donations. We will only include them in cumulative reports when we convert them to USD. This month, we converted 0.36 BTC in donations to USD, at a price of $646.50 per Bitcoin, for a total of $232.74. Thanks a bunch to our very generous donors, whose donations grew to more than 5 times the value they were donated at.

We also hit a new record for monthly ad revenue - thanks for turning off AdBlock for us!

Remember, the best way to help out with these numbers is to spread the word and use MediaCrush in your every day life. Post with it to Reddit, or tweet about it, just help get the word out and we might get enough eyes on our ads to break even.